Thursday, January 14, 2010

Noynoy Aquino Campaign Jingle (2009)

Benigno Aquino, Jr. or simply Noynoy is the eldest son of Philippine Icons -- former President Corazon Aquino and National Hero Ninoy Aquino. But he is more known, perhaps to the younger generation, as the brother of talk show host Kris Aquino. Kris usually mentioned Noynoy's name in her TV shows especially "The Buzz" & "Showbiz News Ngayon".

Noynoy's first jingle (because I expect there'll be more to come) highlights an all-star cast. Most of the big names in Philippines showbiz industry joined him for pro bono (as press releases said) including Kris Aquino (of course), Regine Velazquez, Boy Abunda, James Yap, Dingdong Dantes, among others. And if this is not enough, the jingle was written by hitmaker and composer Ogie Alcasid and sung by Asia's Song Bird Regine Velasquez. The jingle is really difficult to match by any presidentiable candidates. Although the symbolism of the whole concept is very meaningful, it seems to have that "elite" and "Grammy" appeal. Not that it's bad, it's just in Philippine election the best/winningest formula for infomercial are those with "masa" appeal, or the one that common people can relate to. Afterwards, they constitute majority of the voters. Overall, Noynoy's jingle can easily win for itself the "Best in Production Design" or "Best in Editing" throphy.


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