Ara Mina for Councilor

I pity Ara Mina for being the latest YouTube clown courtesy of her interview with Mo Twister on the latter's IMO TV show. I think she should fire her PR Team for putting her in an uncompromised situation. Her ignorance or lack of knowledge on Philippine politics is a mortal sin for someone wishing to seek public office. Although I believe that mastery of Philippine politics or current events is not really a barometer of a good public servant, but at least, one should prepare well before going into the actual battle.

(Note: Ara Mina is one of the many actors in Philippine entertainment industry who will try their luck in politics come Philippine election on May 2010. She runs for Councilor in Quezon City, appeared in various "sexy" movies, and was once linked to Manny Pacquaio.)

Bro. Eddie Villanueva Campaign Jingle (2010)

One formula of a successful jingle is to keep it hip, danceable and trendy. Bro. Eddie Villanueva really know this with his "Eddie Ako" campaign jingle featuring rapper Cloc-9. The title of the jingle is a pun of Eddie's name which when loosely translated in urban Tagalog (Philippine language) might means "It's me!". It also features the "Bus ni Bro" (Brother's Bus), more like a symbolism of divine intervention towards his Philippine presidential bid come May 2010. "Bro" is known in Philippine pop culture as reference to God Almighty, and Brother Eddie himself is known religious leader.

Overall the jingle gives a fresh and youthful vibe, more like a Christian worship songs. It could easily won the "Best Charismatic Jingle" among all presidential jingles.

Noynoy Aquino Campaign Jingle (2009)

Benigno Aquino, Jr. or simply Noynoy is the eldest son of Philippine Icons -- former President Corazon Aquino and National Hero Ninoy Aquino. But he is more known, perhaps to the younger generation, as the brother of talk show host Kris Aquino. Kris usually mentioned Noynoy's name in her TV shows especially "The Buzz" & "Showbiz News Ngayon".

Noynoy's first jingle (because I expect there'll be more to come) highlights an all-star cast. Most of the big names in Philippines showbiz industry joined him for pro bono (as press releases said) including Kris Aquino (of course), Regine Velazquez, Boy Abunda, James Yap, Dingdong Dantes, among others. And if this is not enough, the jingle was written by hitmaker and composer Ogie Alcasid and sung by Asia's Song Bird Regine Velasquez. The jingle is really difficult to match by any presidentiable candidates. Although the symbolism of the whole concept is very meaningful, it seems to have that "elite" and "Grammy" appeal. Not that it's bad, it's just in Philippine election the best/winningest formula for infomercial are those with "masa" appeal, or the one that common people can relate to. Afterwards, they constitute majority of the voters. Overall, Noynoy's jingle can easily win for itself the "Best in Production Design" or "Best in Editing" throphy.

Manny Villar Campaign Jingle (2009)

Okay, admit it! The jingle is catchy, has simple lyrics, and has that "pop" appeal. If there's a contest for campaign jingles, this one can easily bag the "Best Campaign Jingle" trophy. I bet it will even reach platinum awards for record sales. By the way, Manny Villar is one of the presidential candidates here in the Philippines. The man who appears in the video could be our next President come election time this May 2010. You know, politics here is the Philippines is very similar to showbusiness. The more entertainment value you got, the more chances of winning.

But it doesn't mean I'll vote for Villar though. Please watch the video and judge for yourself.